I know that they fear “spoiling” him and ending up with a bratty child that is demanding and attention seeking. I get that. I hate being around those kind of kids. Especially my own.
Ironically, infants develop this sense of safety and security and love based on other peoples’ actions. For a new baby, that would be actions like holding him, and gazing into his eyes, and talking to him, and feeding him cradling him rather than propping the bottle (or better yet nursing – at least as it relates to that physical feeling of comfort and safety), and stroking him (if he likes that). That is how he learns to feel trust and security and safety. And that is the most important building block for his future.